Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Top #8 Tips on How Social Collaboration Helps Global Enterprises (and you) Succeed

How can you design & implement new business models, product offerings and organizational initiatives to leverage social, mobile, data, cloud & collaboration?

Wayne TarkenWayne Tarken
Global Product
Social Business Leader

During my career with IBM and other companies, I’ve worked as a consultant and coach to leaders and organizations from global enterprises to small start-ups. Through that experience, I developed a large library of articles, videos and other resources focused on leadership and performance. I decided to bring these resources to this community to help you achieve your own business results and professional aspirations.

To help you advantage of enormous opportunities for business and personal success in today’s rapidly changing global market and global enterprise. By integrating technology, people, social and business strategies into effective management systems and business models designed to solve organizational challenges, improve operating performance and expand business capabilities.

First let me start to saying that every business from solo entrepreneurs to Fortune 50 organization are global enterprises. Evolving technology and rapid growth of emerging markets has moved your markets from local to global. There are millions of potential consumers who want access to your offerings. Just as important are the millions of future competitors who are anxious to steal your business.

To analyze, adjust and prosper in view of these threats and opportunities, we suggest you incorporate the following 8 elements into your strategic plans:

My goal will be to help you figure out what social business, mobile, big data and the cloud is all about and how you can combine them with the 8 components of our model to you achieve your goals. I will discuss ways for you to:

Analyze the rapid changes taking place in the global market places.
Assess the impact of social, cloud and mobile technologies on business models and products.
Develop strategies to reposition services, create new offerings to tap into new and expanding global markets to reduce pressure on operating margins and improve operating results.
Implement global enterprises social business programs and tools.
Review challenges, priorities & objectives to develop social processes that promote culture change, collaboration, engagement & performance.
Leverage the opportunities generated by the exploding growth of women leaders and consumers throughout the developing world.

Check back periodically as we continue to role out new information, tools, articles and other resources.

As always if you have any questions, need any advice feel free to reach out to me. I won’t bite, expect a commitment or other obligation and perhaps I can help you. After all, my biggest joy and passion is helping people such as yourself find innovative solutions to your most challenging issues – to create epiphanies that grow into strategies for your success.

Are Your Branding Efforts Getting Killed By Online Comments? Community Managing Beats Branding in Global Marketing

The essential message is that the word-of-mouth recommendations from online communities is the most powerful means of connecting with your audience and spreading the message about your brand.

online community logo 2Just a few years ago, organizations and individuals spent millions of dollars and hours of time and resources on spreading their message, hoping it was positively received by the right audience. The process often took years to achieve and continual efforts to maintain.

Today, with the rise of social media communities such as Facebook, Twitter, blogs and posts have changed the rules of the game in global marketing.  Your best laid plans and strategies could be drastically changed almost overnight by negative comments that appear out of nowhere and have a life of their own.  Unchecked, the potential harm to your carefully developed brand perception and your global marketing programs could be substantial.facebook

Think about it – Word of mouth has always been the best way to make referrals. It’s one thing to be bombarded by messages in various platforms; it’s another to hear a message from someone you know and trust. Or from a group of people with similar interests. Why would they tell you something that wasn’t true you think. They have experience with it so they must know. I’m not going to risk the decision on my own.

Now instead of speaking directly to you, they can speak to millions of people with the click of the send button.  With the preponderance of social media platforms, it’s easy to voice your opinions about anything to almost everyone at anytime. Everything is indexed by search engines, so anyone looking for information about your offering will come across comments that will influence their perception and interest.

texting phoneHey it is great to see positive comments; you should cultivate, engage those participants to recommend your product. To keep spreading the good word. It’s another when the comments are bad or reflect poorly on you. If you experience those, resist the temptation to explode and go after them. 

Remember that you can not control the online message. You can only influence the discussion and engage the audience. 

To respond to negative comments subtly and indirectly, never questioning the author but offering a different viewpoint as well as steps to quickly fix the problem. Aside from assuaging a potentially hostile referral source, those viewing the stream of messages could be more favorably inclined based upon your response.

For those interested in bringing new products to market or reaching out to potential consumers in the developing world, this word of mouth approach is critical.  Especially for those prospects who have little or no experience with your brand or product category.  Engaging this audience and having the community spread the word, will help steer these potential buyers to your product. Their reluctance to take a chance on you will be reduced and their interest in purchasing will be encouraged by the group.

So what are people saying about you online? Do you follow communities where your brand is discussed? Do you even know what they are saying? The impact of online conversation about you or your product are too important to ignore. Spending the time engaging this audience is a good investment in global marketing for your business

Are Your Branding Efforts Getting Killed By Online Comments? Community Managing Beats Branding in Global Marketing

The essential message is that the word-of-mouth recommendations from online communities is the most powerful means of connecting with your audience and spreading the message about your brand.

online community logo 2Just a few years ago, organizations and individuals spent millions of dollars and hours of time and resources on spreading their message, hoping it was positively received by the right audience. The process often took years to achieve and continual efforts to maintain.

Today, with the rise of social media communities such as Facebook, Twitter, blogs and posts have changed the rules of the game in global marketing.  Your best laid plans and strategies could be drastically changed almost overnight by negative comments that appear out of nowhere and have a life of their own.  Unchecked, the potential harm to your carefully developed brand perception and your global marketing programs could be substantial.facebook

Think about it – Word of mouth has always been the best way to make referrals. It’s one thing to be bombarded by messages in various platforms; it’s another to hear a message from someone you know and trust. Or from a group of people with similar interests. Why would they tell you something that wasn’t true you think. They have experience with it so they must know. I’m not going to risk the decision on my own.

Now instead of speaking directly to you, they can speak to millions of people with the click of the send button.  With the preponderance of social media platforms, it’s easy to voice your opinions about anything to almost everyone at anytime. Everything is indexed by search engines, so anyone looking for information about your offering will come across comments that will influence their perception and interest.

texting phoneHey it is great to see positive comments; you should cultivate, engage those participants to recommend your product. To keep spreading the good word. It’s another when the comments are bad or reflect poorly on you. If you experience those, resist the temptation to explode and go after them. 

Remember that you can not control the online message. You can only influence the discussion and engage the audience. 

To respond to negative comments subtly and indirectly, never questioning the author but offering a different viewpoint as well as steps to quickly fix the problem. Aside from assuaging a potentially hostile referral source, those viewing the stream of messages could be more favorably inclined based upon your response.

For those interested in bringing new products to market or reaching out to potential consumers in the developing world, this word of mouth approach is critical.  Especially for those prospects who have little or no experience with your brand or product category.  Engaging this audience and having the community spread the word, will help steer these potential buyers to your product. Their reluctance to take a chance on you will be reduced and their interest in purchasing will be encouraged by the group.

So what are people saying about you online? Do you follow communities where your brand is discussed? Do you even know what they are saying? The impact of online conversation about you or your product are too important to ignore. Spending the time engaging this audience is a good investment in global marketing for your business

Are Your Branding Efforts Getting Killed By Online Comments? Community Managing Beats Branding in Global Marketing

The essential message is that the word-of-mouth recommendations from online communities is the most powerful means of connecting with your audience and spreading the message about your brand.

online community logo 2Just a few years ago, organizations and individuals spent millions of dollars and hours of time and resources on spreading their message, hoping it was positively received by the right audience. The process often took years to achieve and continual efforts to maintain.

Today, with the rise of social media communities such as Facebook, Twitter, blogs and posts have changed the rules of the game in global marketing.  Your best laid plans and strategies could be drastically changed almost overnight by negative comments that appear out of nowhere and have a life of their own.  Unchecked, the potential harm to your carefully developed brand perception and your global marketing programs could be substantial.facebook

Think about it – Word of mouth has always been the best way to make referrals. It’s one thing to be bombarded by messages in various platforms; it’s another to hear a message from someone you know and trust. Or from a group of people with similar interests. Why would they tell you something that wasn’t true you think. They have experience with it so they must know. I’m not going to risk the decision on my own.

Now instead of speaking directly to you, they can speak to millions of people with the click of the send button.  With the preponderance of social media platforms, it’s easy to voice your opinions about anything to almost everyone at anytime. Everything is indexed by search engines, so anyone looking for information about your offering will come across comments that will influence their perception and interest.

texting phoneHey it is great to see positive comments; you should cultivate, engage those participants to recommend your product. To keep spreading the good word. It’s another when the comments are bad or reflect poorly on you. If you experience those, resist the temptation to explode and go after them. 

Remember that you can not control the online message. You can only influence the discussion and engage the audience. 

To respond to negative comments subtly and indirectly, never questioning the author but offering a different viewpoint as well as steps to quickly fix the problem. Aside from assuaging a potentially hostile referral source, those viewing the stream of messages could be more favorably inclined based upon your response.

For those interested in bringing new products to market or reaching out to potential consumers in the developing world, this word of mouth approach is critical.  Especially for those prospects who have little or no experience with your brand or product category.  Engaging this audience and having the community spread the word, will help steer these potential buyers to your product. Their reluctance to take a chance on you will be reduced and their interest in purchasing will be encouraged by the group.

So what are people saying about you online? Do you follow communities where your brand is discussed? Do you even know what they are saying? The impact of online conversation about you or your product are too important to ignore. Spending the time engaging this audience is a good investment in global marketing for your business

Are Your Branding Efforts Getting Killed By Online Comments? Community Managing Beats Branding in Global Marketing

The essential message is that the word-of-mouth recommendations from online communities is the most powerful means of connecting with your audience and spreading the message about your brand.

online community logo 2Just a few years ago, organizations and individuals spent millions of dollars and hours of time and resources on spreading their message, hoping it was positively received by the right audience. The process often took years to achieve and continual efforts to maintain.

Today, with the rise of social media communities such as Facebook, Twitter, blogs and posts have changed the rules of the game in global marketing.  Your best laid plans and strategies could be drastically changed almost overnight by negative comments that appear out of nowhere and have a life of their own.  Unchecked, the potential harm to your carefully developed brand perception and your global marketing programs could be substantial.facebook

Think about it – Word of mouth has always been the best way to make referrals. It’s one thing to be bombarded by messages in various platforms; it’s another to hear a message from someone you know and trust. Or from a group of people with similar interests. Why would they tell you something that wasn’t true you think. They have experience with it so they must know. I’m not going to risk the decision on my own.

Now instead of speaking directly to you, they can speak to millions of people with the click of the send button.  With the preponderance of social media platforms, it’s easy to voice your opinions about anything to almost everyone at anytime. Everything is indexed by search engines, so anyone looking for information about your offering will come across comments that will influence their perception and interest.

texting phoneHey it is great to see positive comments; you should cultivate, engage those participants to recommend your product. To keep spreading the good word. It’s another when the comments are bad or reflect poorly on you. If you experience those, resist the temptation to explode and go after them. 

Remember that you can not control the online message. You can only influence the discussion and engage the audience. 

To respond to negative comments subtly and indirectly, never questioning the author but offering a different viewpoint as well as steps to quickly fix the problem. Aside from assuaging a potentially hostile referral source, those viewing the stream of messages could be more favorably inclined based upon your response.

For those interested in bringing new products to market or reaching out to potential consumers in the developing world, this word of mouth approach is critical.  Especially for those prospects who have little or no experience with your brand or product category.  Engaging this audience and having the community spread the word, will help steer these potential buyers to your product. Their reluctance to take a chance on you will be reduced and their interest in purchasing will be encouraged by the group.

So what are people saying about you online? Do you follow communities where your brand is discussed? Do you even know what they are saying? The impact of online conversation about you or your product are too important to ignore. Spending the time engaging this audience is a good investment in global marketing for your business

Are Your Branding Efforts Getting Killed By Online Comments? Community Managing Beats Branding in Global Marketing

The essential message is that the word-of-mouth recommendations from online communities is the most powerful means of connecting with your audience and spreading the message about your brand.

online community logo 2Just a few years ago, organizations and individuals spent millions of dollars and hours of time and resources on spreading their message, hoping it was positively received by the right audience. The process often took years to achieve and continual efforts to maintain.

Today, with the rise of social media communities such as Facebook, Twitter, blogs and posts have changed the rules of the game in global marketing.  Your best laid plans and strategies could be drastically changed almost overnight by negative comments that appear out of nowhere and have a life of their own.  Unchecked, the potential harm to your carefully developed brand perception and your global marketing programs could be substantial.facebook

Think about it – Word of mouth has always been the best way to make referrals. It’s one thing to be bombarded by messages in various platforms; it’s another to hear a message from someone you know and trust. Or from a group of people with similar interests. Why would they tell you something that wasn’t true you think. They have experience with it so they must know. I’m not going to risk the decision on my own.

Now instead of speaking directly to you, they can speak to millions of people with the click of the send button.  With the preponderance of social media platforms, it’s easy to voice your opinions about anything to almost everyone at anytime. Everything is indexed by search engines, so anyone looking for information about your offering will come across comments that will influence their perception and interest.

texting phoneHey it is great to see positive comments; you should cultivate, engage those participants to recommend your product. To keep spreading the good word. It’s another when the comments are bad or reflect poorly on you. If you experience those, resist the temptation to explode and go after them. 

Remember that you can not control the online message. You can only influence the discussion and engage the audience. 

To respond to negative comments subtly and indirectly, never questioning the author but offering a different viewpoint as well as steps to quickly fix the problem. Aside from assuaging a potentially hostile referral source, those viewing the stream of messages could be more favorably inclined based upon your response.

For those interested in bringing new products to market or reaching out to potential consumers in the developing world, this word of mouth approach is critical.  Especially for those prospects who have little or no experience with your brand or product category.  Engaging this audience and having the community spread the word, will help steer these potential buyers to your product. Their reluctance to take a chance on you will be reduced and their interest in purchasing will be encouraged by the group.

So what are people saying about you online? Do you follow communities where your brand is discussed? Do you even know what they are saying? The impact of online conversation about you or your product are too important to ignore. Spending the time engaging this audience is a good investment in global marketing for your business

Welcome to My World of Social Community & Collaboration.

Here you will find feeds of many of my  ideas around a social community and how organizations can use social collaboration, mobile, data and cloud strategies to improve business performance, revenue growth and emerging market share expansion.

Social Community

Social community

It’s not the technology per se, but how they are leveraged in innovative ways to address organizational challenges, build new business models, increase engagement of employees and customers and transform business culture and operations.

If you are interested in following us and learning about social commuity, follow our Twitter handle at @GlobalSocialBus